Product photography on a budget

On Ruckify it is important that your images stand out and that people get a clear representation of what you are offering. Here is a list of tips to follow when capturing your images with your phone or camera.


  • Don’t photography your item in a place with poor lighting or at night. That will result in dark, grimy photos that are overly grainy.
  • Do photography your item in natural light beside a window (if indoors) or in direct light (outdoors). This will help your images stay crystal clear! If you are ever able to invest in things like product lighting or reflectors, there are some low-budget items on Amazon.
  • Avoid placing your item too close to the window so the light isn’t blown out.
  • And avoid shooting with the window in the background as your item will appear dark.


  • Select a backdrop/area that will make your item pop! Is your item dark in color? Then find something white/bright to put it against (and vice versa). You can’t go wrong with white/black/grey backgrounds. You can even get some cheap bristol board from the dollar store for small items.
  • Avoid cloth backgrounds unless there are absolutely no wrinkles. That drives people nuts.
  • Make sure the area around your item that is seen in the photograph is void of clutter and looks good.


  • Photographs are presenting in a square thumbnail on Ruckify, so its best to make sure the important bits of your item can be seen in a square format. Make sure your item is centre stage and that you get shots of all its angles if you can (sides, front, back and above).


  • Sometimes it’s also nice to include an image of your item in action so bribe a friend to do a little modeling for you or encourage past clients to send along any images they took with the item (avoid asking in a creepy way). Having a person with your item in the photograph can help potential renters gage the size and picture themselves with it.


  • There are some pretty decent editing apps out there that can help take your image to the next level! ColorStory is a personal favourite… and it’s free!
  • Avoid crazy filters and snapchat crap on the pictures. Keep it simple and bright.
  • I always use the following editing features to enhance my photography: I bring up the brightness/exposure and sharpness. If my image looks to yellow, I bring down the “temperature”.

​I hope that with these tips in mind, you will up your product photography game which will ultimately increase the chances of your item being picked!

If you need any more tips photographing something specific, reach out to the Ruckify team and
They will help you out!

Happy Ruckifying!

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